[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.masko.sk\/optimalizacia-a-online-kampane-su-dolezite-pri-budovani-rastu-elektronickeho-obchodu\/#Article","mainEntityOfPage":"https:\/\/www.masko.sk\/optimalizacia-a-online-kampane-su-dolezite-pri-budovani-rastu-elektronickeho-obchodu\/","headline":"Optimaliz\u00e1cia a online kampane s\u00fa d\u00f4le\u017eit\u00e9 pri budovan\u00ed rastu elektronick\u00e9ho obchodu","name":"Optimaliz\u00e1cia a online kampane s\u00fa d\u00f4le\u017eit\u00e9 pri budovan\u00ed rastu elektronick\u00e9ho obchodu","description":"Optimalizujte r\u00fdchlos\u0165 na\u010d\u00edtania webov\u00fdch str\u00e1nok V\u00e1\u0161 elektronick\u00fd obchod je len tak\u00fd siln\u00fd ako va\u0161a webov\u00e1 str\u00e1nka. Ak sa n\u00e1v\u0161tevn\u00edci stretn\u00fa s ne\u0161ikovn\u00fdm dizajnom a pomalou r\u00fdchlos\u0165ou na\u010d\u00edtania str\u00e1nky, od\u00eddu predt\u00fdm, ne\u017e budete ma\u0165 mo\u017enos\u0165 zapoji\u0165 ich do nakupovania a ove\u013ea menej z\u00a0nich uskuto\u010dn\u00ed predaj. V\u00fdskum od spolo\u010dnosti Stanford odha\u013euje, \u017ee 75 percent pou\u017e\u00edvate\u013eov internetu, ktor\u00ed … ","datePublished":"2018-10-13","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.masko.sk\/author\/#Person","name":"","url":"https:\/\/www.masko.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/eaa8d03c255e1a749937a03afe319562d500ac9ddac78a88a8e436c8d21c5e47?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/eaa8d03c255e1a749937a03afe319562d500ac9ddac78a88a8e436c8d21c5e47?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"masko.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.masko.sk\/wp-content\/uploads\/img_a294596_w16658_t1544723623.png","url":"https:\/\/www.masko.sk\/wp-content\/uploads\/img_a294596_w16658_t1544723623.png","height":0,"width":0},"url":"https:\/\/www.masko.sk\/optimalizacia-a-online-kampane-su-dolezite-pri-budovani-rastu-elektronickeho-obchodu\/","about":["Www"],"wordCount":435,"articleBody":"Optimalizujte r\u00fdchlos\u0165 na\u010d\u00edtania webov\u00fdch str\u00e1nokV\u00e1\u0161 elektronick\u00fd obchod je len tak\u00fd siln\u00fd ako va\u0161a webov\u00e1 str\u00e1nka. Ak sa n\u00e1v\u0161tevn\u00edci stretn\u00fa s ne\u0161ikovn\u00fdm dizajnom a pomalou r\u00fdchlos\u0165ou na\u010d\u00edtania str\u00e1nky, od\u00eddu predt\u00fdm, ne\u017e budete ma\u0165 mo\u017enos\u0165 zapoji\u0165 ich do nakupovania a ove\u013ea menej z\u00a0nich uskuto\u010dn\u00ed predaj. V\u00fdskum od spolo\u010dnosti Stanford odha\u013euje, \u017ee 75 percent pou\u017e\u00edvate\u013eov internetu, ktor\u00ed sa z\u00fa\u010dastnili prieskumu, rozhodli o d\u00f4veryhodnosti firmy len na z\u00e1klade toho, ako vyzer\u00e1 str\u00e1nka.\u010eal\u0161ia \u0161t\u00fadia ned\u00e1vno uk\u00e1zala, \u017ee ke\u010f va\u0161e webov\u00e9 str\u00e1nky dosiahnu \u0161tyri sekundy na\u010d\u00edtania, u\u017e ste stratili 25 percent potenci\u00e1lnych div\u00e1kov.Ak chcete zr\u00fdchli\u0165 r\u00fdchlos\u0165 na\u010d\u00edtania, prem\u00fd\u0161\u013eajte nad t\u00fdm, \u010do chcete zahrn\u00fa\u0165 do svojich webov\u00fdch str\u00e1nok. Ak je to za\u0165a\u017een\u00e9 grafikou a fotografiami s vysokou n\u00e1ro\u010dnos\u0165ou na \u00fadaje, \u010das na\u010d\u00edtania bude dlh\u0161\u00ed ako to, \u010do uvid\u00edte s elegantnou a \u010disto navrhnutou webovou str\u00e1nkou s minim\u00e1lnou grafikou. Napriek to neznamen\u00e1, \u017ee by ste mali odstr\u00e1ni\u0165 fotky a grafick\u00e9 prvky z v\u00e1\u0161ho n\u00e1vrhu webov\u00fdch str\u00e1nok \u00faplne. Vynechajte v\u0161ak fotografie vo vysokom rozl\u00ed\u0161en\u00ed a pou\u017e\u00edvajte inteligentn\u00e9 kon\u0161truk\u010dn\u00e9 prvky.Zacie\u013ete sa na existuj\u00facich z\u00e1kazn\u00edkov pomocou remarketingov\u00fdch rekl\u00e1m a e-mailov\u00fdch kampan\u00edJe n\u00e1kladovo efekt\u00edvnej\u0161ie pred\u00e1va\u0165 existuj\u00facim z\u00e1kazn\u00edkom ne\u017e z\u00edska\u0165 nov\u00fdch. Ak chcete r\u00fdchlo rozv\u00edja\u0165 svoj elektronick\u00fd obchod, zamerajte niektor\u00e9 svoje marketingov\u00e9 \u00fasilie na z\u00edskanie opakovan\u00fdch predajov od s\u00fa\u010dasn\u00fdch z\u00e1kazn\u00edkov. Dve skvel\u00e9 strat\u00e9gie pre spolupr\u00e1cu s t\u00fdmito \u013eu\u010fmi s\u00fa:\t\tremarketingov\u00e9 reklamy\t\te-mailov\u00e9 kampaneRemarketingov\u00e9 reklamy Google sa zameriavaj\u00fa na pou\u017e\u00edvate\u013eov, ktor\u00ed u\u017e nav\u0161t\u00edvili v\u00e1\u0161 web. To znamen\u00e1, \u017ee \u013eudia, ktor\u00ed dost\u00e1vaj\u00faci tieto reklamy s\u00fa t\u00ed, ktor\u00ed pravdepodobne bud\u00fa najviac vn\u00edmav\u00ed k va\u0161ej spr\u00e1ve, preto\u017ee u\u017e h\u013eadali va\u0161u firmu samostatne.Mo\u017eno budete chcie\u0165 zv\u00e1\u017ei\u0165 oslovenie existuj\u00facich z\u00e1kazn\u00edkov pomocou e-mailovej kampane. E-mail je st\u00e1le vysoko efekt\u00edvnym n\u00e1strojom na kontaktovanie z\u00e1kazn\u00edkov, predov\u0161etk\u00fdm z\u00e1kazn\u00edkov, ktor\u00ed sa c\u00edtia pohodlne nakupova\u0165 on-line. Len bu\u010fte opatrn\u00ed, aby va\u0161e e-mailov\u00e9 kampane boli dobre navrhnut\u00e9. Namiesto zv\u00fdraznenia v\u0161etk\u00e9ho, \u010do va\u0161a spolo\u010dnos\u0165 pon\u00faka, zv\u00fdraznite nieko\u013eko k\u013e\u00fa\u010dov\u00fdch polo\u017eiek alebo slu\u017eieb.                                                                                                                                                                                                                                                                                                                                                                                        3.8\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Optimaliz\u00e1cia a online kampane s\u00fa d\u00f4le\u017eit\u00e9 pri budovan\u00ed rastu elektronick\u00e9ho obchodu","item":"https:\/\/www.masko.sk\/optimalizacia-a-online-kampane-su-dolezite-pri-budovani-rastu-elektronickeho-obchodu\/#breadcrumbitem"}]}]