[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.masko.sk\/remarketing-alebo-sposob-ako-sa-zamerat-na-potencialnych-kupcov\/#Article","mainEntityOfPage":"https:\/\/www.masko.sk\/remarketing-alebo-sposob-ako-sa-zamerat-na-potencialnych-kupcov\/","headline":"Remarketing alebo sp\u00f4sob ako sa zamera\u0165 na potenci\u00e1lnych kupcov","name":"Remarketing alebo sp\u00f4sob ako sa zamera\u0165 na potenci\u00e1lnych kupcov","description":"Pomerne \u010dastokr\u00e1t sa mnoh\u00fdm e-shopom st\u00e1va, \u017ee z\u00e1ujemca nav\u0161t\u00edvi ich str\u00e1nku ako aj konkr\u00e9tne produkty, no objedn\u00e1vku z\u00a0ur\u010dit\u00fdch d\u00f4vodov nevytvor\u00ed. Netreba v\u0161ak sm\u00fati\u0165, tento akt je toti\u017e mo\u017en\u00e9 vyu\u017ei\u0165 a\u00a0vy\u0165a\u017ei\u0165 z\u00a0neho maximum. Z\u00a0t\u00fdchto n\u00e1v\u0161tevn\u00edkov sa stali potenci\u00e1lni kupci a\u00a0k\u00a0tomu, aby sa z\u00a0nich stali z\u00e1kazn\u00edci, je vhodn\u00e9 pou\u017e\u00edva\u0165 remarketing. Jeho efektivita bude prin\u00e1\u0161a\u0165 zasl\u00fa\u017een\u00e9 ovocie, najm\u00e4 … ","datePublished":"2019-10-24","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.masko.sk\/author\/#Person","name":"","url":"https:\/\/www.masko.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/eaa8d03c255e1a749937a03afe319562d500ac9ddac78a88a8e436c8d21c5e47?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/eaa8d03c255e1a749937a03afe319562d500ac9ddac78a88a8e436c8d21c5e47?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"masko.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.masko.sk\/wp-content\/uploads\/img_a307619_w16829_t1572014237.png","url":"https:\/\/www.masko.sk\/wp-content\/uploads\/img_a307619_w16829_t1572014237.png","height":0,"width":0},"url":"https:\/\/www.masko.sk\/remarketing-alebo-sposob-ako-sa-zamerat-na-potencialnych-kupcov\/","about":["Business"],"wordCount":384,"articleBody":"Pomerne \u010dastokr\u00e1t sa mnoh\u00fdm e-shopom st\u00e1va, \u017ee z\u00e1ujemca nav\u0161t\u00edvi ich str\u00e1nku ako aj konkr\u00e9tne produkty, no objedn\u00e1vku z\u00a0ur\u010dit\u00fdch d\u00f4vodov nevytvor\u00ed. Netreba v\u0161ak sm\u00fati\u0165, tento akt je toti\u017e mo\u017en\u00e9 vyu\u017ei\u0165 a\u00a0vy\u0165a\u017ei\u0165 z\u00a0neho maximum. Z\u00a0t\u00fdchto n\u00e1v\u0161tevn\u00edkov sa stali potenci\u00e1lni kupci a\u00a0k\u00a0tomu, aby sa z\u00a0nich stali z\u00e1kazn\u00edci, je vhodn\u00e9 pou\u017e\u00edva\u0165 remarketing.\t\tJeho efektivita bude prin\u00e1\u0161a\u0165 zasl\u00fa\u017een\u00e9 ovocie, najm\u00e4 ak sa za\u010dne pou\u017e\u00edva\u0165 hromadne, respekt\u00edve ak bude oslovova\u0165 v\u0161etk\u00fdch t\u00fdchto potenci\u00e1lnych kupcov a\u00a0pripom\u00edna\u0165 im, \u017ee tovarom, o\u00a0ktor\u00fd mali z\u00e1ujem st\u00e1le disponujete, pri\u010dom sta\u010d\u00ed p\u00e1r kliknut\u00ed a\u00a0m\u00f4\u017ee prebehn\u00fa\u0165 objedn\u00e1vka.Remarketing poskytuj\u00fa Google Ads a\u00a0z\u00e1rove\u0148 ide o\u00a0efekt\u00edvny n\u00e1stroj, ako sa zamera\u0165 na \u0161pecifick\u00fa a\u00a0detailn\u00fa skupinu potenci\u00e1lnych z\u00e1ujemcov o\u00a0va\u0161e slu\u017eby, respekt\u00edve produkty. Tento n\u00e1stroj je mo\u017en\u00e9 nastavi\u0165 a\u00a0prisp\u00f4sobi\u0165, takisto zvoli\u0165, na ak\u00fdch konkr\u00e9tnych miestach sa bude reklama u\u017e\u00edvate\u013eom zobrazova\u0165, a\u00a0tie\u017e ktor\u00fa skupinu u\u017e\u00edvate\u013eov pri jej zobrazovan\u00ed preferujete.V\u00a0modelovej situ\u00e1cii be\u017en\u00e9ho u\u017e\u00edvate\u013ea internetu a\u00a0z\u00e1ujemcu o\u00a0nejak\u00fd produkt to vyzer\u00e1 nasledovne. Formou porovn\u00e1vaj\u00facich online katal\u00f3gov alebo internetov\u00e9ho vyh\u013ead\u00e1va\u010da zad\u00e1 ist\u00fd produkt a\u00a0n\u00e1sledne je pravdepodobn\u00e9, \u017ee nav\u0161t\u00edvi viacero e-shopov s\u00a0t\u00fdmto konkr\u00e9tnych tovarom. Pre\u010d\u00edta si charakteristiku produktu, zrovn\u00e1 ceny, sp\u00f4soby odoslania (kuri\u00e9rske slu\u017eby), at\u010f. Takisto je mo\u017en\u00e9, \u017ee ho nie\u010do pri n\u00e1kupe vyru\u0161\u00ed alebo si cel\u00fa vec skr\u00e1tka premysl\u00ed a\u00a0us\u00fadi, \u017ee rad\u0161ej si dan\u00fa vec odpust\u00ed a\u00a0t\u00fdm p\u00e1dom u\u0161etr\u00ed.Po kr\u00e1tkom \u010dase ale m\u00f4\u017ee zbada\u0165 reklamu s\u00a0konkr\u00e9tnym produktom, ako aj cenou a\u00a0priamym odkazom na v\u00e1\u0161 e-shop. Op\u00e4\u0165 m\u00f4\u017ee za\u010da\u0165 prem\u00fd\u0161\u013ea\u0165 a\u00a0v\u00f4bec nie je vyl\u00fa\u010den\u00e9, \u017ee konverzia nakoniec prebehne. Mo\u017eno sa bude bl\u00ed\u017ei\u0165 nejak\u00fd sviatok, jeho narodeniny,… no a\u00a0dynamick\u00fd remarketing mu pripomenie, po \u010dom vlastne t\u00fa\u017eil a\u00a0\u017ee ponuka e\u0161te st\u00e1le plat\u00ed, sta\u010d\u00ed len klikn\u00fa\u0165.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Remarketing alebo sp\u00f4sob ako sa zamera\u0165 na potenci\u00e1lnych kupcov","item":"https:\/\/www.masko.sk\/remarketing-alebo-sposob-ako-sa-zamerat-na-potencialnych-kupcov\/#breadcrumbitem"}]}]